TURNPENNY AIAI without ROI is just cost
Turnpenny helps organizations decide what to build and measure the outcome
Be first to prioritize your AI roadmap. No spam — one launch email.
Color — value type · Size — value score · Top-right — the sweet spot
A scoring model your team can actually agree on
Score what matters
Pick a value type — money saved, time saved, customer impact, or other — and score 1–5. Difficulty rolls up from six clear criteria.
See your sweet spot
A visual matrix surfaces high-value, easy-to-implement initiatives instantly. Color and size encode value type and impact.
Stay on top of it
Follow up with status, owners, ROI, comments, and history. Re-score as your understanding evolves.
From a list of ideas to proven ROI
One connected flow — so the initiative you pick today is the one you can measure tomorrow.
Score & evaluate
Rate every initiative on value and ease using a shared model, so ideas are compared on the same scale instead of gut feel.
Prioritize
Surface the initiatives with the highest value and best implementability — your sweet spot of quick, high-impact wins.
Plan the roadmap
Turn the ranked shortlist into a sequenced roadmap with owners and timelines your whole team can rally behind.
Follow up on ROI
Track outcomes against the original estimate, re-score as you learn, and prove what each initiative was actually worth.
Not everything translates to dollars
Some of the most important AI initiatives save time, delight customers, or reduce risk long before they show up on a balance sheet. Turnpenny lets you score the value type that actually fits — so genuinely valuable work never gets overlooked just because it's hard to price.
Direct, countable financial impact.
Hours returned to your team every week.
Loyalty and experience that compounds.
Risk, compliance, morale — real but not in dollars.
Brought to you by people who knows what it takes to make an impact.